Gwyneth Paltrow Wins Halloween With Seven Costume The Hollywood Reporter
Sarah Scott
Updated on March 03, 2026
The holiday hasn’t even officially happened yet, but Gwyneth Paltrow has won Halloween this year.
On Sunday, the actress posted a photo of herself in a costume only she could pull off: her head in a box, in a reference to the 1995 thriller Seven.
In the Brad Pitt and Morgan Freeman starrer, Paltrow plays Tracy Mills, wife of Pitt’s detective David Mills. Tracy is murdered by John Doe (Kevin Spacey), a serial killer who uses the seven deadly sins to pick victims. Tracy becomes his second-to-last victim, her head delivered in a box to the officers at the climax of the film.
Pitt’s pleading “What’s in the box?!” has become a pop-culture staple.
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